The cyberspace is crawling with visual content. From cute cat (or dog) videos to funny prank videos, our social media feeds are practically infested with them. Now keeping with people’s inclination for consuming visual content, businesses too are leveraging different platforms to produce live videos. In fact, as per the statistics, 80% of consumers would rather watch a live video than read a blog post.
Now the all-important question is how should businesses create the live video to maintain a steady audience engagement? Well, here are some ways to go. [Read more…]
You’ll barely find marketers who haven’t heard at least for once one of the Bill Gate’s famous phrase “Content is King”. Content is truly king, and it is so because it represents most of what’s going on around the internet. Basically, everything you read, watch, or listen on the web is content.
