Instagram is a true realm of visual appeal, a place where photos rock. However, the snag is that to get your post seen by more followers, you need to get more comments and likes. And here is where just posting great photos is often insufficient. If you don’t use a caption that grabs attention, adds your brand’s unique voice, entertains, delights your followers, and induces certain actions, you miss out lots of opportunities to market your brand on Instagram. We’ll shed some light on what works and what doesn’t work on Instagram and supply you with some note-worthy capture-writing tips. [Read more…]
How to Keep Your Blog Alive When You Are On Vacation
Blogging can be hard in itself without thinking about personal vacation time. Every once in a while, even bloggers need to cool off from everything and recharge their mental batteries – one person can only handle that much stress before breaking down.
Regardless of the length or specific plans for the vacation you are planning to take, there are certain things you need to consider beforehand, mainly in regards to your blog. What happens when you leave and come back in a few weeks time? What is the state of your blog and following going to be if you don’t plan in advance? This is an essential question and one of the most notable reasons as to why bloggers rarely go on vacation. [Read more…]
Inbound Marketing: What Is It And Why You Need To Focus On It
While this has officially been declared the year of the entrepreneur, starting a small business has actually never been harder. The tools are plentiful, the costs are low and the market seems huge – so what’s the problem?
The biggest problem small business owners face nowadays is standing out from the crowd and reaching out to their customers. A high quality product alone just won’t do – smart branding and active marketing are key to taking your business to the next level.
Huge, expensive marketing campaigns ran by large, corporation-like agencies are successful almost without exception. However, a campaign of that scale is extremely expensive, and is most often out of reach for an emerging small business. [Read more…]
5 Ways How To Get Creative On Social Media
Whether you’re trying to build business relationships with your social network or performing key marketing strategies for your brand, it pays to have a twinge of creativity. Here are five ways to unleash your social media creativity for the benefit of your brand. [Read more…]
How to Earn Money as Travel Blogger
A few decades ago earning money by traveling was fantasies as well as a dream for many traveling enthusiasts but nowadays things have changed; many travelers now receive money for their living through their travel blogs. People are mostly attached 9-5 desk job which is regarded as the primary source of money, and they resent to believe that it is a valid source of money. Basically, travel bloggers are one of the best jobs you can have as you can carry on with your passion for traveling and earn money by sharing your travel experience through your blog.
However travel stories are not the only single source of money, there are various attributes you need to add like affiliate marketing, advertising, content marketing, etc. It is not easy to earn enough amount of money as a travel blogger in the beginning, and you need to work hard so to push off your site from the base level. [Read more…]
How to Market Your Brand on Social Media
Brand marketing is not something you normally think about if you have a small online business or just maintaining a blog, but whether you think you have a “brand” or not isn’t the point. Your online presence has to achieve recognition to get any kind of traffic, which is what you want regardless of the nature of your purpose, and that is technically a brand.
That said, successful marketing of a brand depends largely on how much authority you can muster, and in most cases today that means having a good social media presence. You only have to know that marketers fully expect a 72% increase in social media marketing spending in the next 3 years, and you will realize that social media is the way to go for your own brand marketing [Read more…]
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