A blog is more than just a personal journey of discovery. It is a business tool for promoting your brand. But just as the experts predicted, the build it and they’ll come approach failed to sustain momentum in the marketing world. Nowadays, if you want your blog to grow by leaps and bounds, not just incremental gains, you need to think big.

With over a 100 million blogs being tracked by search engines worldwide, compelling and creative ways to drive traffic and building awareness goes beyond just penning catchy phrases or interesting taglines. Invest in your blog and it will give you the returns you are looking for. [Read more…]