Believe it or not, great marketing starts with understanding what is being marketed. There are a number of techniques that work well only for certain type of marketing. Marketing has to make the distinction between products and service. Services??? Yes, services- you can’t see them, can’t touch them and can’t show them for demonstration. You have to sell the invisible and intangible in your business. Marketing and good customer experience is important when it comes to selling services. It is imperative to market your service as a product to explore its benefits. Unlike services, products have the advantage of being visible. Obviously, your service is not similar to a tangible product in every way. While marketing services, you need to add following components. [Read more…]