Pop ups are a bit controversial (browsers even have pop up blockers), and it is your decision when to use them – on arrival or on exit – and whether you want to use them at all. However, if you do want pop ups, it makes sense to choose from among the best. What are the qualities you should be looking for? Loading time, increase subscribers for one. Some pop ups take forever to materialize and meanwhile, you see a ghostlike black and white cross somewhere in the middle of the page (the borders take a while to show up!). [Read more…]