WhatsApp, a mobile application that revolutionized the text messaging with its cross-platform instant messaging service, is all set to change the way we interact with brands and business.

WhatsApp is a free mobile application with the global monthly active user base of more than 1.5 billion. It is considered as the most popular alternative to SMS in 109 countries which means 55.6% of the world chat with other WhatsApp users without incorporating SMS text message charges, especially the countries like Brazil, Mexico, and Malaysia where 60% of the population uses WhatsApp.

In India alone, WhatsApp has more than 200 million active users. [Read more…]