Small business owners frequently disregard paid advertising as something they might consider later on. It is given up in the pretext of saving time or money. However, investing even a small amount of money in paid advertising might help you generate more sales and expand your consumer base. It has a favorable impact on your company’s perception and brand awareness in addition to income. Below are 4 reasons paid media can help your small business.
[Read more…]Video Content as a New King of Digital Marketing
You’ll barely find marketers who haven’t heard at least for once one of the Bill Gate’s famous phrase “Content is King”. Content is truly king, and it is so because it represents most of what’s going on around the internet. Basically, everything you read, watch, or listen on the web is content.
Nowadays, we can observe an exponential growth of visual components featured in content. Basically, videos are slowly becoming the #1 preferred type of content, as they deliver flexibility, value, and relevance to the modern consumers.
We’re experiencing a very fast-paced world, where technology changes occur on a very frequent basis, where everyone’s in a rush, and where time is a precious asset. Therefore, as marketers, we need to stick with the marketplace’s dance and with the consumer’s trends and behaviors. [Read more…]
Best Places to Host Media
The best way to add any flare to your website is by using media. The thing with media on blogs though is that not every site is optimized for hosting media, whether it’s video or photo. Luckily, there are plenty of sites that do host media. The thing about looking for sites that host your videos or photos is that you want it to look good and integrated into your web design. There are plenty of sites and services that can help you fulfill any media need you have for your website, and below is a short list of the best places for video and photo hosting, and each one’s unique features. [Read more…]