According to the Content Marketing Institute, content marketing can be defined as a technique that involves creation and distribution of information that is relevant and valuable to the target audience hence it has the ability to create attraction. Content can, therefore, referred to as a platform that allows interaction between the producers and consumers of a product. Content strategy is applied in various areas such as media products, offering technical support to businesses, customer services, marketing and much more. On the other hand, content marketing has its main basis on strategy and implementation. [Read more…]