When lots of webmasters were waiting for a Pagerank update something else happened on Google’s 15^th birthday. It’s nothing but the release of new search algorithm, the Hummingbird! This new little algorithm provides better user experience by giving exact match results to the user’s query. But it is a great disappointment for SEO analysts!!!

The theme behind the name Hummingbird is “precise and fast”. As a result this algorithm has led to the drop of SERP for many websites. It’s been told that it was a mass disaster ever on the history of the search traffic. Now, Google has become smarter on answer the exact search query instead of displaying similar results. [Read more…]