The web has caused revolutions in many spheres over the past two and a half decades. It has changed the way people interact with one another. It has changed the way businesses operate. It has changed the way information spreads. From retail to politics, its fingerprints are found on every aspect of modern life.

The digital marketplace acts as a kind of litmus test for the rest of the online landscape. Technologies developed to help sell products and services tend to end up influencing other areas. And so studying its evolution is a good way of understanding its past and looking to where the future might lead. [Read more…]