If you didn’t already know, advertising on the web keeps websites like this one alive. In recent years AdBlock adoption has increased 40% year over year and keeps increasing as we speak. For those of you who don’t know what an AdBlock is, it’s a software that integrates with with your web browser to detect and disable ads on website. This in turn makes websites faster and less cluttered but also strips the website owners from any possible revenue. The estimated loss of revenue lost by online publishers during 2015 was $21.8 billion and its expected to grow 30% next year. [Read more…]