How COVID-19 Is Affecting Search Traffic

In light of the coronavirus, or known as COVID-19, it might have webmasters and experts wondering, how does it affect their search traffic?
Unsurprisingly, the answer will be, “it depends.”
Since search reflects human behavior, the coronavirus has been affecting certain industries differently. Similar to how people are purchasing specific essentials in the supermarkets, e-commerce websites that sell similar essentials are most likely to experience a surge in their traffic.
This constantly changes as the news continues to unfold. For instance, when news about quarantine were announced, traffic and impressions for non-perishable food spiked!
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While the internet is constantly evolving, so are the algorithms of search engines such as Google. Because of this, SEO techniques of businesses must also evolve. If you are in the field of digital marketing, then here are a few SEO tips that you should watch out in the coming months:
Just when you thought you finally caught up with the latest 