What makes you come back to your favorite TV shows, movies or books? Obviously, a good story! Publishers understand this and know to use the power of story to attract a wider audience. Believe it, storytelling is a powerful marketing tool. Stories have the power to provide contextual simulation and inspire, encourage and attract people. It will help you attain favorable results. It is important to consider storytelling at the right time in the right way. Storytelling goes hand-in-hand with marketing. [Read more…]
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