I think all of you heard of SEO Copywriting. Well its nothing rather than an art of writing for search engines! Copywriting is not just concerned with Copy-Paste the whole website as it actually means writing valuable content for search engines. It’s not so difficult to do but a great way to get free traffic and keep your users happy at the same time also. In previous time, Bloggers do keyword stuffing and copy posts to fool search engine bots and rank higher but now its outdated as you got straight penalty from Google. Lots of people don’t even what is Copywriting that’s why Here I am going to target all the blog posts content and tips/techniques on how to optimize it so that it ranks higher in SERP’s.
8 Tips and Techniques to Do SEO Copywriting to Improve Content Ranking
1. Optimize Blog Post Title
Well the most important thing in SEO Copywriting is to choose your blog post title wisely. Always try to insert main keywords in your post title and make it short i.e meaningful. You can also do keyword research on that to find low competition titles to rank higher.
2. Choose long tail keywords
It’s always being a good and smart choice to find long tail keywords for your posts materials. Try to insert LSI and long tail keywords in your blog post too much for higher SERP’s rankings. Now you can also put long tail keywords in your Post title and permalinks for effective SEO.
3. Increase Keyword Density
This is my favorite strategy to make Blogging Ways SEO Friendly. I always focused to make my keyword density upto 3-4% for a specified LSI keyword. Use of popular and targeted keywords repeatedly in your posts can increase your chances of getting higher rankings in search engines. Note- Do not do Keyword Stuffing!
4. Write Quality, Fresh and long Content
Its a true fact that Search Engines bots loves unique, fresh and quality content. After Google Panda, websites that deliver awesome content is ranked higher than other websites who are just duplicating post content. Also write more than 500 words each post.
5. Get Google Authorship
In 2012, Google introduced Google Authorship for verified Site owners. Now anyone can claim his/her site authorship on Google search and increase CTR mainly. Also you will get more traffic from search engines and a profile photo of you. There are several things to complete to get Google authorship which is mentioned below in a post.
6. Work on your Meta Descriptions & Keywords
You can’t ignore the role and importance of Meta Descriptions, Keywords and Title tag. Search engines always pick up words or phrases generally from meta descriptions and keywords. So try to make it powerful by highlighting main keywords on that. Install plugins like All in One SEO or Yoast to edit and play with your Meta tags.
7. Images Optimization is must
The main thing that makes your posts beautiful is Images. Now to get maximum traffic from Google Image Search Engine, one can must optimize their blog images properly. This can be done by inserting ALT TAG into that. ALT tag is something which bots understand. You can also put some interesting Title tags also in your Images for readers attention grabbing.
8. Renovate your Posts with Headlines, Bold and Underlined
A simple post with no style, colors, effects, highlighting is nothing than a boring class. Always make your posts beautiful by styling it with bold, Italic and Underlined words. SEO tip- Mark your Post important Sub Headlines with H1, H2 and H3 tags. This will improve your SEO copywriting skills as well.
That’s it! I hope these tips will sure work for your blog SEO Copywriting. Enjoy.