In case your company is contemplating a jump into social internet marketing, beginning with a blog may seem just like a sensible first step. Writing a blog post is not really done on the fly (hopefully) unlike a tweet or perhaps a response to a Facebook post. You are in a far more controlled environment. If you want, though do not recommend it, you can begin out with moderated comments so that you can get accustomed to the idea of two-way communication.
Blog posts allow you to showcase some of your expertise together with your company’s “voice” or personality, too. We might not argue with any of those points, but we might caution against simply running into the blogosphere with no full understanding of what exactly is considered inappropriate blogging behavior. A few weeks ago we talked slightly about blog etiquette. Today we will talk about some mistakes we’ve seen which you definitely want to avoid. [Read more…]