You’ll barely find marketers who haven’t heard at least for once one of the Bill Gate’s famous phrase “Content is King”. Content is truly king, and it is so because it represents most of what’s going on around the internet. Basically, everything you read, watch, or listen on the web is content.

Nowadays, we can observe an exponential growth of visual components featured in content. Basically, videos are slowly becoming the #1 preferred type of content, as they deliver flexibility, value, and relevance to the modern consumers.

We’re experiencing a very fast-paced world, where technology changes occur on a very frequent basis, where everyone’s in a rush, and where time is a precious asset. Therefore, as marketers, we need to stick with the marketplace’s dance and with the consumer’s trends and behaviors. [Read more…]