When lots of webmasters were waiting for a Pagerank update something else happened on Google’s 15th birthday. It’s nothing but the release of new search algorithm, the Hummingbird! This new little algorithm provides better user experience by giving exact match results to the user’s query. But it is a great disappointment for SEO analysts!!!
The theme behind the name Hummingbird is “precise and fast”. As a result this algorithm has led to the drop of SERP for many websites. It’s been told that it was a mass disaster ever on the history of the search traffic. Now, Google has become smarter on answer the exact search query instead of displaying similar results. [Read more…]