If you are in any way involved in the online content creation game, then you will likely know about long-form content already. It is defined as a piece of content (a blog post or an article) that is 1,200 words or longer. Long-form content can take many forms. It may be a case study and report on the demographics of a specific sector or industry, an interview of an authoritative figure, or even a deep-dive investigation or exposé for a journalistic publication. [Read more…]
The cyberspace is crawling with visual content. From cute cat (or dog) videos to funny prank videos, our social media feeds are practically infested with them. Now keeping with people’s inclination for consuming visual content, businesses too are leveraging different platforms to produce live videos. In fact, as per the statistics, 80% of consumers would rather watch a live video than read a blog post.
Now the all-important question is how should businesses create the live video to maintain a steady audience engagement? Well, here are some ways to go. [Read more…]
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You sit down to write, and after a few hours, you still don’t even a rough draft ready. It takes you a lot of time to finish a single post.
And when you compare yourself with other writers, you find out that they can write the same amount of words in less time. Your competition can publish more high-quality posts than you.
They get the audience, the shares, the links before you’ve even finished writing.
Your time is limited because you have kids or you have jobs and you’re doing this on the side. So wasting time writing a post is putting a major monkey wrench in your plans. [Read more…]
A CMS (Content Management System) enables people to upload and update content on a website. Unless you are a skilled website developer, you are probably going to need a CMS if you are managing website content. There are loads of different types of CMS available but the most popular one is WordPress, accounting for almost 60% of the CMS market. In fact it’s even included as a “auto install” function on most hosting packages making it pretty much standard on all most sites.
If you are at the stage where you are deciding which CMS to use then you will probably want to take a look at WordPress first. [Read more…]
You’ll barely find marketers who haven’t heard at least for once one of the Bill Gate’s famous phrase “Content is King”. Content is truly king, and it is so because it represents most of what’s going on around the internet. Basically, everything you read, watch, or listen on the web is content.
Nowadays, we can observe an exponential growth of visual components featured in content. Basically, videos are slowly becoming the #1 preferred type of content, as they deliver flexibility, value, and relevance to the modern consumers.
We’re experiencing a very fast-paced world, where technology changes occur on a very frequent basis, where everyone’s in a rush, and where time is a precious asset. Therefore, as marketers, we need to stick with the marketplace’s dance and with the consumer’s trends and behaviors. [Read more…]
It is difficult enough to pique people’s interest without having a complex algorithm to contend with that determines what will or not appear on the search engine of each individual, even that defined by their personal online activity. Search Engine Optimisation (SEO) should play a vital part in the thinking process of creating content that is not only attractive and effective but also lasting in terms of relevance. Whether the owner of a blog or business, if your goal is to see a steady stream of incoming traffic, then the following few tips can help in generating and maintaining that coveted spotlight. [Read more…]
When you decide to write content, you want to make sure that you create the best pieces for your site and prospects. You may write the best tips and tricks, but there is one important thing that you need to check out – writing intelligent content.
This year, individuals who do online writing jobs from home and businesses are prepared to use a lot of resources to get good content. In fact, intelligent content is the way of the content future, and you don’t want to miss on this precious opportunity. Before diving in into the guidelines, we are going to look at what intelligent content is, which type of companies needs it, its benefits, and some great tips to help you create the best content of the year. [Read more…]
According to the Content Marketing Institute, content marketing can be defined as a technique that involves creation and distribution of information that is relevant and valuable to the target audience hence it has the ability to create attraction. Content can, therefore, referred to as a platform that allows interaction between the producers and consumers of a product. Content strategy is applied in various areas such as media products, offering technical support to businesses, customer services, marketing and much more. On the other hand, content marketing has its main basis on strategy and implementation. [Read more…]