As internet traffic monetization is gaining momentum, both publishers and advertisers are having a hard time fighting the banner blindness. As the time passes, internet users are less and less likely to notice a standard banner, which takes a toll on banners’ effectivity and makes them less profitable for all parties involved.
Many think that Native Advertising is some sort of digital marketing novelty, yet this it has been around for quite a while now, but it was only after the Open RTB 2.0 came out that Native Ads became really big. In 2017 this kind of advertising is showing literally everywhere on the Internet but the market is still full of opportunities. According to the figures presented by Statista, in 2016 in USA alone expenditures for Native Advertising exceeded 5 milliard dollars, in year 2018 the number is expected to grow up to 9 milliard dollars a year. Though it is hard to collect the full data, even this assessment is enough to envision the general trend in digital marketing. [Read more…]