The Internet has become a prevalent part of our daily lives, so it is not surprising that web-savvy companies are cashing in. Being able to connect to a target audience in real time is a powerful advantage for any business, and that is why Internet marketing is becoming increasingly common. Understanding the advantages and disadvantages of Internet marketing is the key to making informed decisions for your organization.
Strengths of Internet Marketing:
1. Advertising Costs
Done right, an Internet marketing campaign can be remarkably inexpensive. Most of the main social media networks are free, and the cost of building and maintaining a website is negligible in the grand scheme of things. If you produce quality content, people are naturally going to be drawn to your online presence. A radio or TV ad can cost a fortune, but the Internet levels the playing field, allowing even small businesses to have a voice.
2. Access to Data
A website allows a company to gain a clear perspective on who their target market is, what they buy, where they live, and other pertinent information that can help in gaining new leads and appealing to existing customers. It is easy for companies to tell if a marketing campaign is working, allowing them to adapt and change strategies as necessary.
3. The World at Your Fingertips
Today even very small businesses can go international. In fact, plenty of start-ups gain more initial success overseas than they do at home. The Internet has connected people in an unprecedented way, and that connection is only going to continue growing stronger. Being able to market simultaneously to people on opposite sides of the globe is a tremendous feat that offers enormous potential.
Weaknesses of Internet Marketing:
1. High Expectations
If your company’s online marketing campaign has already been done better, it may end up hurting business. Today’s web users are constantly bombarded with new content, so standing out from the rest can be a challenge. The clear workaround is to produce exceptional content. If you don’t feel comfortable creating quality content, you may want to hire a digital marketing firm like Coalition Technologies.
2. Customer Skepticism
Although the Internet is a fantastic tool for legitimate companies, it is also a breeding ground for nefarious business practices, as well as outright scams. Plenty of people out there are still hesitant to pay online, regardless of how secure your website may be. It is important that your company goes to great lengths to preserve a sterling reputation, and getting accredited by respected organizations like the BBB goes a long way.
3. No Try Before You Buy
Selling a product online can be challenging using just words, pictures, and video. Even the most detailed listings simply can’t compare to being able to hold the item for sale before purchasing it. This is also true when selling a service – speaking with someone face-to-face tends to yield better results.
When it comes down to it, the great thing about Internet marketing is that everyone has the same opportunities. Whether you are a brand new one-person start-up or a massive billion-dollar corporation, all people and companies have access to the same exact platforms. If you strive for excellence, Internet marketing Tools can work for you. If you’re not sure how to get started, your best bet is to contact a digital marketing firm. Now get out there and make the Internet work for you!
Carolyn Clarke is a freelance writer, programmer, and SEO specialist from Seattle, WA. She is passionate about helping today’s businesses to reach their full online potential, and she is always interested in taking on new challenges to increase her skill set.