Internet has revolutionized the way business is conducted. With ecommerce industry crossing a trillion dollar mark, it is obvious internet has huge money making potential for an individual or a business. Content marketing which takes leverage of internet for communicating with customers and prospects has become a major source of branding and indirect selling. In a survey it was found that 80% of business decision –makers prefer to get company information in a series of articles versus an advertisement. About 60% of people feel that company content help in making better product decisions. This implies that the content on your blog site or website can help you earn some quick bucks. Following are efficient Strategies that can help you increase your blog or website income.
Strategies and Tips to Increase your Blog’s Income!
1 Valuable content
Before you start making money through your blog you have to ensure you have a good number of visitors on a regular basis or subscribers. This can be only made possible when you provide content which is valuable to visitors and subscribers. Your content should be informative and research based. The more your content is rich in information, the more visitors it will attract. These visitors could be the potential customer which will help you make money. You can have an industry based blog like travel, electronics, software, hardware or fashion which targets a particular audience.
2 Engage audience & build relationships
Before your visitors make any purchase through your blog or on your recommendation, they have to trust you. For you to engage your audience and build relationship with them you have to invest your time in interacting with them through your comments and personalized messages. The more you work on building relationship with your audience, the more trust they will have on your website. The more the trust they have on you, the more likely they will purchase from your website or based on your website’s recommendation.
3 Display advertisement
Once you have a good number of subscribers and built authority with your website. You can now have ads placed on your blog site. It is similar to the ads you see in printed magazines. These advertisements can be placed in sidebar, header, and footer or within your content. Usually called as banner ads are somewhat related to the content you provide. There are many ad networks like Google Adsense, Media.net, and Blogads etc which act as a middle man between advertisers and publishers. These ad networks will help you find advertisers related to content you serve. To find higher paying advertisers you have to ensure that your content targets a niche audience. Generic content gets lesser advertisements than specialized content.
You can also get private advertisements which are directly from companies or small businesses. The private advertisement although have a high income but they are difficult to get and you have to create an influential pitch to get them.
4 Paid reviews
The blog and websites with high authority are usually approached by companies to write reviews for their products or services. These reviews help in spreading positive mouth publicity for the company. Companies even some time give free give away to customers which they publicize on various blog sites or websites. You can also provide space to advertise these give away in return for some remuneration. Reviews and give away are a great way to earn some quick cash if you get in touch with right businesses which cater products related to your content.
5 Sponsored posts
Sponsored posts are a subtle way of marketing about a company or its product. These posts can be about any latest event related to a company or their success story. The online audience have now matured being serviced promotional content 24X7 through internet. They are very well aware that you are getting something in return for presenting a company or products in better light. So it’s wiser to disclose your relationship with the company. You can enlighten your audience on why you trust a particular company for whom you are writing the post.
6 Affiliate marketing
This is a good way to earn easy money through your website or blog site. Affiliate links provide you a commission whenever a visitor purchases a product whose affiliate link is on your site. For example an ecommerce store is offering a mega sale whose link is provided on your blog site. Anytime a visitor buys any product by redirecting from your site to the online store, you will earn a commission based on the purchase. This way you may be literally earning money while you are sleeping.
There are plenty of other options through which you can increase the earnings of your website. You can sell digital products like eBooks, downloadable software or online courses. You can even set up your own ecommerce store to sell manufactured products. There is no limit to the earning potential of your website as long as you are willing to find new ways to earn money through your website.
Must SEE- How to Make Money Blogging in 2015?
About the Author:
Vaishnavi Agrawal loves pursuing excellence through writing and have a passion for technology. She has successfully managed and run personal technology magazines and websites. She currently writes for intellipaat.in, a global training company that provides e-learning and professional certification training.