According to the Content Marketing Institute, content marketing can be defined as a technique that involves creation and distribution of information that is relevant and valuable to the target audience hence it has the ability to create attraction. Content can, therefore, referred to as a platform that allows interaction between the producers and consumers of a product. Content strategy is applied in various areas such as media products, offering technical support to businesses, customer services, marketing and much more. On the other hand, content marketing has its main basis on strategy and implementation. [Read more…]
Writers who excel at telling stories may find it difficult adjusting to the task of writing articles intended to convert. To convert a reader means to get him/her to take action, to click a button or purchase a product. How can a writer achieve this without an article’s text being perceived as nothing more than a glorified advertisement?
Listed below are general guidelines to make your articles more “convertible” while maintaining the interest of your readers. [Read more…]
The Ad Network market is so vast today, so that it is hard to find a good one, like a needle in a haystack. But let’s use magnet!
I would like you to welcome the ad network which worth to be trusted.
Adsterra Network, which I found a long time ago has a package of really nice options and seem to do the job very well.
I will try to share with you all the details I have found useful for publishers so you can decide, should you join it or not. Let’s begin the Adsterra Review ! [Read more…]
As internet traffic monetization is gaining momentum, both publishers and advertisers are having a hard time fighting the banner blindness. As the time passes, internet users are less and less likely to notice a standard banner, which takes a toll on banners’ effectivity and makes them less profitable for all parties involved.
Many think that Native Advertising is some sort of digital marketing novelty, yet this it has been around for quite a while now, but it was only after the Open RTB 2.0 came out that Native Ads became really big. In 2017 this kind of advertising is showing literally everywhere on the Internet but the market is still full of opportunities. According to the figures presented by Statista, in 2016 in USA alone expenditures for Native Advertising exceeded 5 milliard dollars, in year 2018 the number is expected to grow up to 9 milliard dollars a year. Though it is hard to collect the full data, even this assessment is enough to envision the general trend in digital marketing. [Read more…]
A few decades ago earning money by traveling was fantasies as well as a dream for many traveling enthusiasts but nowadays things have changed; many travelers now receive money for their living through their travel blogs. People are mostly attached 9-5 desk job which is regarded as the primary source of money, and they resent to believe that it is a valid source of money. Basically, travel bloggers are one of the best jobs you can have as you can carry on with your passion for traveling and earn money by sharing your travel experience through your blog.
However travel stories are not the only single source of money, there are various attributes you need to add like affiliate marketing, advertising, content marketing, etc. It is not easy to earn enough amount of money as a travel blogger in the beginning, and you need to work hard so to push off your site from the base level. [Read more…]
Brand marketing is not something you normally think about if you have a small online business or just maintaining a blog, but whether you think you have a “brand” or not isn’t the point. Your online presence has to achieve recognition to get any kind of traffic, which is what you want regardless of the nature of your purpose, and that is technically a brand.
That said, successful marketing of a brand depends largely on how much authority you can muster, and in most cases today that means having a good social media presence. You only have to know that marketers fully expect a 72% increase in social media marketing spending in the next 3 years, and you will realize that social media is the way to go for your own brand marketing [Read more…]
When it comes to, being present in the digital space on the web, every business and every website tries to stay on the top and be easily accessible by everyone. The aim is to reach all the potential customers and be the first one to reach them and win the race against all the competitors in the market. Yes this is very crucial for your business. Everyone wants to enjoy the benefits of “being the first mover” in the market. And why not it should be!! Everyone wants to increase traffic on their website; everyone wants to create awareness about their business in world. Increasing traffic can be a cumbersome task and might be difficult too if you are not aware of things and the market and you are a beginner at it, but you don’t have to worry about it there are so many paid SEO service providers today in the market that might help you do the task to achieve your goal. [Read more…]
Have you ever taken a hard look at the things you need to do to promote your blog more effectively? You’ve probably told your friends and family about it but you’re still waiting to explode onto the scene. When it comes to useful tools to promote your blog promote your blog you have a more than a handful of high-quality ones to choose from, but you’re likely to experience the most success if you use a combination of your favorite ones. So, we’ve consulted with many of the most successful bloggers most successful bloggers from all over the world to come up with this list of the 10 most useful tools you can use to promote your blog. [Read more…]