From the late 2011 as you all knows that when Google Penguin update rolled out which penalizes all sites/blogs with Over optimization of Keywords and other black hat SEO techniques. Well In general, Over optimization happens when your website is considered “too good” by Google – either in terms of a sudden volume of backlinks or because of heavy on-page optimization. In other words, if Google considers that your website optimization is beyond acceptable limits, your website will be red-flagged and automatically restricted or penalized from SERPS. Hence you have to maintains the balance of keyword density in your blog post. So today we will discuss more on Over optimization of site just below. Enjoy…
What is Over Optimization Penalty?
As per Webmasters, Over optimization penalty is another patch from Google to save their search results from the smartness of SEO masterminds usually black hat SEO tactics & techniques. Last year it was Google Penguin update, before that it was the paid links crackdown and this year it will be the over optimization penalty. So you must save yourself from this penalty to do well in Search engine result pages etc.
How to Protect yourself from Over Optimization Penalty?
1. Forgot Keyword stuffing
According to definition, Keyword Stuffing generally means using repeated and spam looking like keywords in your blog post again and again. Now a days Keyword stuffing is considered to be an unethical search engine optimization (SEO) technique from Google point of view. So you must avoid it doing from now.
2. Avoid getting Black hat SEO Backlinks
From now onwards, don’t ever think of generating thousands of backlinks in minutes. Yes its true, Always make sure you get quality backlinks via Guest Posting, Forums, Blog commenting etc not via obtaining black hat SEO techniques which will kill your blog afterwards.
3. Mainly Focus on Blog post Content not Keyword Optimization
In my web surfing, sometimes I notice many people just write posts to do keyword stuffing in bad manner and think that their post will rank higher in search engines but from now its not gonna be possible ever as Google Panda comes into play. So please focus on post quality and quantity both plus make sure that your blog post is above 300 words each.
4. Try to Maintain Keyword density between 5-10%
Well this is very important! In common words, Keyword density is percentage of number of times Keyword appeared on a Web page by total number of words in that page. Mathematically, Its equal to
(No. of Keywords/ Total number of Keywords) * 100
So please maintain its limits wisely.
5. Always Follow healthy/good SEO techniques from Matt Cutts
Following what your seniors saying is must (very important). Hence you should adopt the things what the ProBloggers and Matt Cutts- the Google SEO guy says in SEO category. Watch Google videos and read every post on healthy SEO Techniques at their blog. This saves you from OverOptimization and any other penalty too.
6. Better Interlink your old posts to enjoy PR juice wisely
This is one of my favorite time pass. Always inter-link to your older blog posts in newer posts to maintain good Pageviews and lesser bounce rate of your site. By doing this, you can also get an good Page rank in coming time.
Must SEE- How to Write an SEO Optimized Blog Post?
That’s all! Have a Nice Day!