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You are here: Home / Blogging / Learn the Role and Use of Keywords in your Blog Posts

by karan singh chauhan Leave a Comment

Learn the Role and Use of Keywords in your Blog Posts

role of keywordsKeywords has its great importance in the Blog posts. Hence it make your posts SEO friendly. Indirectly Keywords are increasing your blog traffic and search engine visibility as well. Rich keywords can be effective for your online marketing blogs. The starting point of Search Engine Optimization (SEO) is that it relies on the right use of keywords and content that describes the page’s content. Using Keywords accurately in your posts plays a huge role in helping your pages rank high in search results. Hence you must have to focus on targeted and popular keywords to get your blog post rank higher in SERP’s. So Here are some essential tips and tricks to use keywords in your blog posts but first start with the basics. Have a look!

What are SEO Keywords?

Basically SEO keywords are the keywords you use in your content that help make your article searchable via search engines for those keywords. When you use the keywords more than one time in your article (keyword density) and when the the Google bot crawls your page, it determines how useful the page is for users and ranks the page in search engines accordingly.

What is Keyword Density?

In General, Keyword density is percentage of number of times Keyword appeared on a Web page by total number of words in that page.

As per Math’s, it is
(No. of Keywords/ Total number of Keywords) * 100

What is the Ideal keyword density for an optimized page?

Well! According to most of the SEO Experts, it is around 5% that means for a 100 word article you must use keyword at least 5 times.

How to check your Keyword Density of a page?

Just Visit http://www.webconfs.com/keyword-density-checker.php and enter url to submit.

What is Keyword Stuffing?

keyword stuffing

Keyword Stuffing means using repeated and spam looking like keywords in your blog post again and again. Keyword stuffing is considered to be an unethical search engine optimization (SEO) technique. Keyword stuffing occurs when a web page is loaded with keywords in the meta tags or in content. The repetition of words in meta tags may explain why many search engines no longer use these tags.

Keyword stuffing had been used in the past to obtain maximum search engine ranking and visibility for particular phrases. This method is completely out-dated and adds no value to rankings today. In particular, Google no longer gives good rankings to pages employing this technique. For ex- You might have seen Incoming Search Results widget in some blogs or sites which is known as Keyword Stuffing technique.

Is Keyword Stuffing is good for my Blog Post?

Strongly No, Stuffing multiple SEO keywords in your post is a bad idea. You need to strike a balance between using keywords in your content and making the post reader friendly. Keyword stuffing will make your article look like spam and you will be penalized by Google which will ultimately show up in your ranking and many more.

How and Where to use Keywords in the article?

  • Use Keyword in Permalink
  • H1 tag
  • H2,H3,H4 Tags and Headlines
  • Meta title Tag
  • Start of the article
  • End of the article
  • Bold and Italics your Keyword and other important Semantic Keywords
  • Add relevant Image and use your Target Keyword as anchor text

Bonus tip: There is an obvious question: How to and where to find keywords from? The answer is quite simple and complicated as well. Do an insight research analysis on your content and find those keywords which any person who search might use it and make a list of it then. The more the words, the better are your chances. So you may take help from these popular tools online just below.

1. Google: Keyword Traffic Estimator Tool
2. Microsoft: AdCenter Keyword Forecast Tool
3. WordTracker: Keyword Suggestion Tool

That’s it! Any Comments are Welcomed below.

Filed Under: Blogging, SEO Tagged With: Blog posts, Guide, Keywords, Role and Use, SEO tips

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About karan singh chauhan

Karan is a 23 years old guy, currently living in India as a B.tech ECE student. He is an Ethical Hacker, Certified SEO Expert and Entrepreneur as well. During his leisure time, he loves to write what he knows well at Blogging Ways. Catch me at Facebook | Twitter | Google Plus

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Karan Chauhan is the Founder of Blogging Ways and KrackoWorld as well. He is an Ethical Hacker, Certified SEO Expert and Successful Entrepreneur. Since from 2009, Blogging being its full time job and Passion.

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