Do you want to spice up the content on your blog by publishing some videos? That’s great – but first you’re going to have to know how to actually publish videos on a blog in the first place.
While the exact method that you use will depend on the blogging platform you’re on (i.e. WordPress, Blogger, and so on) – broadly speaking there are two main options that you can choose from.
Embed Videos from Online Video Platforms
If you use this option you will essentially be uploading your video to a third-party online video platform, and then embedding it from there. For example you could upload videos to YouTube and embed them from there.
Once you’ve uploaded your video, embedding it onto your blog is normally fairly straightforward and all you need to do is copy the embed code from the platform you’re using and paste it onto your blog post.
Some blogging platforms simplify that by automatically generating the embed code when a URL is pasted into a blog post.
Overall this tends to be the most popular way to publish videos on blogs, mainly because of how easy it is. Not only that but it will mean that you don’t need to worry about the bandwidth required to host videos, providing different resolutions of videos, and other technical details.
The only real downside to embedding videos is that you won’t have full control over the video player and its appearance. Typically such players recommend other videos from their platform, which could distract viewers from your blog content.
One way around that is to embed videos using paid video hosting platforms. That will eliminate the risk of other content being recommended, and give you more control over the player – as well as access to other features to boot.
Self-Host and Publish HTML5 Videos
The other option that you could use to publish videos is by self-hosting them and using the HTML5 video tag.
It should be noted that this is far more difficult, and should not be used without carefully considering its implications. That includes: Storage space, bandwidth, different versions optimized with different resolutions and formats, piracy, and player customization.
The requirement for converting videos alone can be time consuming. For example instead of just converting MTS to MP4, you may have to come up with versions at resolutions of 480p, 720p and 1080p and in both WebM and MP4 – i.e. 6 different versions.
For most bloggers there aren’t really many benefits to self-hosting videos, especially compared to paid video hosting platforms.
At the end of the day it is up to you whether you want to embed from a free online video platform or paid video hosting platform, or self-host your videos. It may be a good idea to at least try the free route first, as it is the one that most bloggers tend to use.
If you don’t like it and feel you need more features and control over your videos – you can look at other options.