SEO (Search Engine Optimization) involves guidelines and rules for climbing higher up the Google search engine results pages. For this article, let’s assume that you want to climb the Google search engine results. This is because Google is the biggest and most popular search engine on the planet. So today we should learn How Interlinking blog post articles can help in boosting our site SEO in full details.
What is internal interlinking?
It is where you link up your pages within your website. This may sound obvious, but it is possible to have a website that has a home page and then all the other web pages come off of that home page. That would not be a very well interlinked website. A well interlinked website would have categories of sorts, and then would have pages linked to other pages so that if you were to try and draw the pages and the links then it would look like a weird spider’s web.
Can you interlink between websites?
Yes you can, but interlinking between two websites would have to be far less complex than if you were interlinking between pages of your own website. For example, you could have interlinks between the product pages of one websites and another. So, one website may sell one item, and the other website may sell accessories to that item. In such as situation it may make a lot of sense to interlink the websites. It would make even more sense if both websites were owned by the same company.
Add three links to every web page
This is a little trick you can try if you want your website to be better interlinked. It is far better to plan this sort of thing if you are going to do it. Plan it out on your computer so that you have your pages and lines connecting the pages in a visual way. This will help you to identify the pages that have too many links pointing at them. Obviously, there are web pages that are going to need more links, such as the main categories and homepage, but planning your interlinking visually will help you keep things more organized.
Make it easier to index/crawl your website
If you add at least three links to each page and from each page then you are going to make it easier for Google to crawl your website and index it. The crawlers work by following links, so obviously if you have fewer links then it is harder to fully index your website.
A broken link or two is not too harmful with three links per page
This is true, as a few broken links on a website will not knock down your search engine standing too much. A lot of broken links will, which is why it is good to check them every now and again. If every page has at least three links pointing towards it, then there is less chance that a broken link will choke off the page. A page with just one link leading to it will be lost from public view and that of the search engine if the single link is broken. All three would have to be broken if you linked each page at least three times.
Be careful where you link out to
When you put an external link on to your website then it does affect your search engine ranking a little. If you have a website that points out to black-hat or shady sites, then Google will start to tar you with the same brush.
Google has a theory that every page you link to a different website should be relevant. So, if you are selling shoes but you have lots of links to an online sex shop, then Google will assume that your website is somehow related to the products on that website. This will slowly erode away at your search engine standing.
The anchor text tells Google about your page
Anchor text should be suitably descriptive and have at least one keyword on it from the web page that it lands on. This is so that Google knows what your web page is all about (in a way).
Google guesses at the content of your page and what it is all about. It indexes your website based on those assumptions. When you add anchor text it is like yet another clue about the purpose and content of your web page. That is why it is very good to have a relevant keyword in your anchor text instead of saying, “click here.”
Interlinking websites may improve SEO if the linked pages are relevant
Again, relevancy is the key point on this one. If you link up two sites that are not relevant to each other then you damage the SEO of both sites. If they have a common cause or are relevantly linked in some way then it is better. Think about it in terms of target audience. If you both have the same target audience then your websites are highly likely to be relevant to each other.
Have backlink anchor text agree with your page content
If you were to have anchor text saying, “free carrots” and point that link at a page explaining the meaning of Japanese words, then you are not helping the SEO of the web page you point it at. Furthermore, it will lead to people clicking the link and landing on a page that they do not want to (which is going to be inconvenient).
Mirror your Meta keywords with your anchor text
If you are stuck for keywords to use in your anchor text, then look at your Meta keyword section on the web page that you are linking to. If you use one or two of them, then it is far better for your SEO. Just be sure you put the keyword in a descriptive anchor text section, and that you do not just list keywords in your anchor text because that is bad. That is called over optimization and Google will punish the website that has the link, so avoid doing that.
That’s it! I hope you all will like it…