Search engine optimization can be an exciting endeavor. It is also one that requires a great deal of patience and plenty of strategic effort. If you fail to fully comprehend the enormity of the situation, there is a good chance that you’re going to get started on the wrong footing. This can cause you to fail right from the beginning. To ensure that you start with a solid foundation, you should utilize the tips provided below. [Read more…]
A question that has been quite in speculations for the past couple of years is the effect of social media metric in determining the search engine ranking for a brand. It was assumed by over 74% of the companies that social media profiles and the number of followers they have on these platforms play a potential role in improving their rank on Google. However, the myth busted when Matt Cutts from Google released a video talking about this very topic. [Read more…]
It is difficult enough to pique people’s interest without having a complex algorithm to contend with that determines what will or not appear on the search engine of each individual, even that defined by their personal online activity. Search Engine Optimisation (SEO) should play a vital part in the thinking process of creating content that is not only attractive and effective but also lasting in terms of relevance. Whether the owner of a blog or business, if your goal is to see a steady stream of incoming traffic, then the following few tips can help in generating and maintaining that coveted spotlight. [Read more…]
While this has officially been declared the year of the entrepreneur, starting a small business has actually never been harder. The tools are plentiful, the costs are low and the market seems huge – so what’s the problem?
The biggest problem small business owners face nowadays is standing out from the crowd and reaching out to their customers. A high quality product alone just won’t do – smart branding and active marketing are key to taking your business to the next level.
Huge, expensive marketing campaigns ran by large, corporation-like agencies are successful almost without exception. However, a campaign of that scale is extremely expensive, and is most often out of reach for an emerging small business. [Read more…]
While the internet is constantly evolving, so are the algorithms of search engines such as Google. Because of this, SEO techniques of businesses must also evolve. If you are in the field of digital marketing, then here are a few SEO tips that you should watch out in the coming months: [Read more…]
When you decide to write content, you want to make sure that you create the best pieces for your site and prospects. You may write the best tips and tricks, but there is one important thing that you need to check out – writing intelligent content.
This year, individuals who do online writing jobs from home and businesses are prepared to use a lot of resources to get good content. In fact, intelligent content is the way of the content future, and you don’t want to miss on this precious opportunity. Before diving in into the guidelines, we are going to look at what intelligent content is, which type of companies needs it, its benefits, and some great tips to help you create the best content of the year. [Read more…]
According to the Content Marketing Institute, content marketing can be defined as a technique that involves creation and distribution of information that is relevant and valuable to the target audience hence it has the ability to create attraction. Content can, therefore, referred to as a platform that allows interaction between the producers and consumers of a product. Content strategy is applied in various areas such as media products, offering technical support to businesses, customer services, marketing and much more. On the other hand, content marketing has its main basis on strategy and implementation. [Read more…]
Writers who excel at telling stories may find it difficult adjusting to the task of writing articles intended to convert. To convert a reader means to get him/her to take action, to click a button or purchase a product. How can a writer achieve this without an article’s text being perceived as nothing more than a glorified advertisement?
Listed below are general guidelines to make your articles more “convertible” while maintaining the interest of your readers. [Read more…]