It is difficult enough to pique people’s interest without having a complex algorithm to contend with that determines what will or not appear on the search engine of each individual, even that defined by their personal online activity. Search Engine Optimisation (SEO) should play a vital part in the thinking process of creating content that is not only attractive and effective but also lasting in terms of relevance. Whether the owner of a blog or business, if your goal is to see a steady stream of incoming traffic, then the following few tips can help in generating and maintaining that coveted spotlight. [Read more…]
Utilizing the Cloud for your Marketing
In this day and age, it is pretty much impossible to not have heard of cloud computing. It is a pretty invaluable technology in the rapidly growing modern world. As a refresher, cloud computing is the process of being able to access important documents and applications from anywhere and at any time. It offers the convenience of remote access to files that would not have been possible to do on a local hard drive. This obviously has a valuable place in business, but did you know that your marketing department could benefit from cloud computing as well? This article will highlight some of the ways in which the Cloud can help your business’s marketing department. [Read more…]
Inbound Marketing: What Is It And Why You Need To Focus On It
While this has officially been declared the year of the entrepreneur, starting a small business has actually never been harder. The tools are plentiful, the costs are low and the market seems huge – so what’s the problem?
The biggest problem small business owners face nowadays is standing out from the crowd and reaching out to their customers. A high quality product alone just won’t do – smart branding and active marketing are key to taking your business to the next level.
Huge, expensive marketing campaigns ran by large, corporation-like agencies are successful almost without exception. However, a campaign of that scale is extremely expensive, and is most often out of reach for an emerging small business. [Read more…]
9 New Startups Marketing Rules Everyone Should Know
Having your own startup can be quite an exciting experience. You start with an idea and as you grow it into a feasible product or service, there is a lot of learning involved along the way. Sometimes you follow the steps of successful entrepreneurs to get through certain phases and many-a-times you innovate the solutions suiting your situations.
Amidst all the excitement and juggling from one hurdle to another, the one common dialogue that most of the startup owners “We do not have much budget for marketing.” [Read more…]
5 Simple Guidelines for Creating Intelligent Content in 2017
When you decide to write content, you want to make sure that you create the best pieces for your site and prospects. You may write the best tips and tricks, but there is one important thing that you need to check out – writing intelligent content.
This year, individuals who do online writing jobs from home and businesses are prepared to use a lot of resources to get good content. In fact, intelligent content is the way of the content future, and you don’t want to miss on this precious opportunity. Before diving in into the guidelines, we are going to look at what intelligent content is, which type of companies needs it, its benefits, and some great tips to help you create the best content of the year. [Read more…]
5 Key eCommerce Trends for Successful 2017
Over the years, eCommerce has become one of the most popular forms of selling products as most people can now be found scouring the internet for different products and services. However, as the internet evolves, so do the eCommerce strategies. If you want to be successful in your business, then you need to keep up with the trends. Here are 5 of the expected trends that will help you be successful this 2017: [Read more…]
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