Over the years, eCommerce has become one of the most popular forms of selling products as most people can now be found scouring the internet for different products and services. However, as the internet evolves, so do the eCommerce strategies. If you want to be successful in your business, then you need to keep up with the trends. Here are 5 of the expected trends that will help you be successful this 2017: [Read more…]
According to the Content Marketing Institute, content marketing can be defined as a technique that involves creation and distribution of information that is relevant and valuable to the target audience hence it has the ability to create attraction. Content can, therefore, referred to as a platform that allows interaction between the producers and consumers of a product. Content strategy is applied in various areas such as media products, offering technical support to businesses, customer services, marketing and much more. On the other hand, content marketing has its main basis on strategy and implementation. [Read more…]
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As internet traffic monetization is gaining momentum, both publishers and advertisers are having a hard time fighting the banner blindness. As the time passes, internet users are less and less likely to notice a standard banner, which takes a toll on banners’ effectivity and makes them less profitable for all parties involved.
Many think that Native Advertising is some sort of digital marketing novelty, yet this it has been around for quite a while now, but it was only after the Open RTB 2.0 came out that Native Ads became really big. In 2017 this kind of advertising is showing literally everywhere on the Internet but the market is still full of opportunities. According to the figures presented by Statista, in 2016 in USA alone expenditures for Native Advertising exceeded 5 milliard dollars, in year 2018 the number is expected to grow up to 9 milliard dollars a year. Though it is hard to collect the full data, even this assessment is enough to envision the general trend in digital marketing. [Read more…]
Brand marketing is not something you normally think about if you have a small online business or just maintaining a blog, but whether you think you have a “brand” or not isn’t the point. Your online presence has to achieve recognition to get any kind of traffic, which is what you want regardless of the nature of your purpose, and that is technically a brand.
That said, successful marketing of a brand depends largely on how much authority you can muster, and in most cases today that means having a good social media presence. You only have to know that marketers fully expect a 72% increase in social media marketing spending in the next 3 years, and you will realize that social media is the way to go for your own brand marketing [Read more…]
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Whenever you come across something new, there are numerous questions that pop up in your mind that what it is, how does it work, what is its application, how to use it, when to use it and what would that help you with. This can happen with anyone and anywhere and that too in any field and regarding anything. It is human tendency to be curious and ask questions and there is nothing wrong about it.
And this will happen to you too also if you are a beginner when it comes to digital marketing and analytics too. And to be honest it’s good that you are curious for such a great thing. Digital marketing and big data are the future things that would grow and grow continuously and gaining a skill that would be relevant in future and would be highly in demand would give you edge over others and would help you to stand out in the crowd. [Read more…]
Thinking of a new business or tired of the stagnation on your current business. Aiming to diversify your business and reaching a wider audience somewhere across the globe, but stuck on how; when and what to do. Marketing is an indispensible factor for your business development. In today’s world of globalization and diminishing boundaries and immense opportunities for your business you can grow tremendously. With advent of online marketing you can reach places virtually and target audience at a different geographical location which you could never before. But that too can be cumbersome and tiring at times. Investing in resources that will actually help you reach your goal is important or else it might backfire for your business. Choosing someone who might help you in doing the same is really crucial at that moment. [Read more…]
In today’s world of globalization marketing your business has become an indispensible option that you need to take care about. Customers have become more demanding and aware than they ever were and knowing your customer has become essential. Talking about marketing, reaching customers on a large scale that too reaching someone who is sitting at the other corner of the world has been made possible by technology today, Digital Marketing tools takes care of that for you. But digital marketing can be cumbersome too if you don’t know when and how to invest your time and your resources on which tools. [Read more…]
Instagram is one of the largest and the second most popular social media platform. The number of Instagram subscribers grows every minute. Big companies and agencies are using social media marketing to increase the recognition of the product. Instagram now has 600 million monthly active users. A lot of companies use social media platforms to reach the target audience. A proper marketing campaign can significantly boost your business absolutely for free. Take a look at a list of 5 steps that will help you to start an Instagram marketing campaign: [Read more…]
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