Brand marketing is not something you normally think about if you have a small online business or just maintaining a blog, but whether you think you have a “brand” or not isn’t the point. Your online presence has to achieve recognition to get any kind of traffic, which is what you want regardless of the nature of your purpose, and that is technically a brand.
That said, successful marketing of a brand depends largely on how much authority you can muster, and in most cases today that means having a good social media presence. You only have to know that marketers fully expect a 72% increase in social media marketing spending in the next 3 years, and you will realize that social media is the way to go for your own brand marketing [Read more…]
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