Not everyone is a social media savvy, but you know what the most common thing we share is? Mobile devices!
In this day and age, it is possible to forget to eat but nearly impossible to forget our phones. Probably the first thing we do after waking up is check the phone .In fact, it’s the first and the last thing we look at!
Today, over 90% of the mobile devices owners use SMS to communicate. In reality, People may not check their emails every 10 seconds but are more likely to check their phones .and if you are a blogger who wants to get the best out of this, you have come to the right place.
You know what separates a good blog from a great one? Effective marketing!
And a direct way to contact your customer is through SMS marketing. Over the years , SMS has become a lot more than a communication medium. Believe it or not, SMS marketing is the fastest way to present your blog to a larger audience. This form of marketing will make your audience more loyal to your brand without costing you much!
Now that we have established that SMS marketing is the way to go, here are a few tips and tricks that are going to change your blogging game!
Tips to grow your blog audience through SMS marketing:
1. Ensure your blog is optimized for mobile devices
If you do not want to lose your audience then make sure your blogs are optimized. Also the key here is to ensure your blogs are suitable for all mobile devices.
If it isn’t optimized it can take up a lot of time to load and can also be very hard for users to navigate through it.Google takes mobile usability into serious consideration. If the User experience is bad, your google rankings may get demoted.
A responsive design is quite essential. If the user experience is bad, chances are your audience might turn to your competition for information instead.
2. Who are you going to market it to?
It’s very important for you to determine your audiences. Also building a base audience is quite crucial in SMS marketing.
If you want your SMS marketing to be functional and powerful then, you need to know your audience better. Don’t just take a wild guess on who your target audience is. Research!
You need to determine the demographic and psychographic target audience. A lot of bloggers make the mistake of trying to appeal to everyone.
Once you determine who your audience is then, you can exactly create the valuable content they would want to consume.
3. Segregating the audience
You need to send the right SMS to the right customer! Don’t generalize your SMS content because you think your market is too broad.
However, if you think that your target audience is diverse then make sure you segregate your audience in the beginning itself. Once you have segregated your audience then you can send them SMS according to their preferences.
4. Strategically plan the campaign
Having a strategized plan is more imperative in the world of SMS marketing than you would think.
You will be ready for any obstacle that could come your way. This will help you stay on track. Most importantly this will help you generate the results that you desire.
5. Make them feel special
Attention to detail does make a difference in this form of marketing. Sometimes it’s just about having good relations and being connected with your audience.
You can Add their name in the SMS and personalize it.The personal touch can make you stand out from others. You can offer them exclusive deals and offers too.
If your audience is already aware of you, then you should know who they are too! By doing this you can add value to their experience.
6. ‘When’ is the key!
The timing in SMS marketing is pivotal. The target audience is more likely to engage with your SMS when they have their mobile devices around them. If you send an SMS at night or during work hours, the chances of being responsive, decreases by quite a lot.
So even if you have a great SMS, it can go in vain without the right understanding of timing.
7. Be unique
You want your SMS content to stand out.
Use your imagination and creativity while writing the content for the SMS. You want people to read it. Don’t just put in stereotypical marketing bits. Ensure your SMS is one of a kind to hold their interest!
8. Determine the tone of the SMS
You need to decide on the tone of the SMS too. You can either go the formal or the casual way. The choice is yours when it comes to this.
However, it’s better to set the tone of the SMS as per your audience and the blog content that you are providing.
9. Don’t restrain them from unsubscribing
You want your audience to feel secure. So don’t get carried away with the marketing essentials. Give them the freedom to stop the SMS if they want to. In a way this is a great way to build a trusting relationship with them.
10. The sender id is quite important
Your sender id needs to be of the identity you want to be known by. This is the first thing the your reader is going to see.
You want your users to to know it’s you as soon as they see your SMS. Keep the name professional and suiting to the niche you are in.
11. Send reminders
You need to promote yourself as a brand. And that will urge to keep sending SMS and marketing yourself. However, this isn’t the right way to do it.
You don’t want to scare off your readers. You should send your marketing SMS frequently but don’t irritate them by sending it daily. Send it once in a while and make sure it’s worth their time and has attractive offers for them.
This will hook them in, instantly
12. Choose your words wisely!
The content is what’s going to send the target audience to your blog.
Keep it short and effective. The reader is not going to send a lot of time on it. So avoid adding jargon, instead add only necessary information into it.
13. Review the SMS
Before you start sending marketing messages make sure everything is in place. Ensure your SMS content is perfect and the right SMS is going to your desired audience members.
You don’t want to do it all in a hurry and then regret later!
14. Keep a track
Once you feel everything is in place, make sure you track every little thing surrounding your campaign. It’s very important to know if your strategies are working or not. So that you can make the necessary changes in time.
So keeping a track is one tip you should not ignore at any cost
If you have been in the marketing world for a while, you know that the other marketing tools can be quite limited at times. So SMS marketing is a great way to pull the audience to your blog.
Follow these above mentioned tips and start reaping the benefits of SMS marketing as soon as possible!
Authors Bio –
Pritam Nagrale is the founder of Moneyconnexion.com. He is a passionate blogger and a Digital Marketer enthusiast. He takes pride in providing the latest content to his readers happening in and around the internet world.
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