Blogging will not only allow you to express your voice and opinions to potentially thousands or millions of people across the world, but it can also be a lucrative venture when done right.
However, to do so, you will need to invest a considerable amount of time and hard work into getting your blog off the ground.
If you want to follow in the footsteps of Kristina Bazan, Timothy Sykes, or Lewis Howes, read the following step-by-step tips on how to launch a successful blog in 2019.
Step 1: Choose the Right Domain Name
The domain name you choose could make or break your blog’s success. It must be simple and easy to remember, so your visitors can quickly type your name into the search bar or Google and will find your website. The domain you select should also be determined by the image you want to project to your readership.
Step 2: Provide a Great User Experience
Almost every successful blog offers an attractive layout and is easy to navigate, which will encourage visitors to browse multiple posts each time they visit.
Not only must your blog feature the right layout, but it should incorporate call-to-actions to reduce your bounce rate and help people to navigate across a site with ease. Always give your visitors a reason to remain on your website.
Step 3: Focus on Consistency
Consistency is vital when blogging. For example, you should stick to a strict posting schedule each week, so your readership will come to learn when you will publish your latest article.
Also, if your readers enjoy your blog’s layout and tone of voice, it’s likely they will return time and again, which is why you must follow the same style each time you write a blog.
Step 4: Choose One Marketing Channel
It can be tempting to attempt to master all social media channels when kickstarting your blog. However, focusing on one platform will allow you to refine your strategy and develop a large amount of traffic from one source. Once you have mastered a channel, you should then move on to dominating another.
Step 5: Connect with Your Visitors
Not only should you encourage your target audience to visit your blog online, but you must engage with them once they arrive on a post. For example, take the time to ask your audience what they want/like, and encourage them to write a comment to share their insights or ideas. You also should reply to their messages in a fast manner, which could help you to develop a loyal, engaged readership.
Step 6: Focus on Valuable Content
Many first-time bloggers make the mistake of aiming to produce viral content. Yet, to enjoy great online success, you need to focus on publishing valuable blogs, which will give people a reason to return to your site regularly. By doing so, you will establish yourself as an insightful blogger, which can lead to greater engagement and trust.