When you decide to write content, you want to make sure that you create the best pieces for your site and prospects. You may write the best tips and tricks, but there is one important thing that you need to check out – writing intelligent content.
This year, individuals who do online writing jobs from home and businesses are prepared to use a lot of resources to get good content. In fact, intelligent content is the way of the content future, and you don’t want to miss on this precious opportunity. Before diving in into the guidelines, we are going to look at what intelligent content is, which type of companies needs it, its benefits, and some great tips to help you create the best content of the year.
What Is Intelligent Content?
Intelligent content describes how specific piece of content is written. It simply combines technology with the human capacity to support the goals of an organization. Intelligent content helps you know your target audience and make them click on your link either on social media, a blog or from the SERP.
Which Type of Companies Need Intelligent Content
Intelligent content isn’t meant for every company. Research shows that intelligent content is not good for companies with 50 pages of marketing content that never changes. It also shows that for those corporations with simple content demands, investing in content that takes a structure beyond the basic HTML can be too much.
On the other hand, there are those companies that have large problems. Those that have many products, languages, product lines, audiences, and many locales per language. This means that the process of content production is complex and the process of intelligent content may become very costly.
What Are The Benefits Of Intelligent Content?
Most people may be wondering why they need to hire academic writers online to create intelligent content. One main reason why you need to have intelligent content is that it can make or break the success rate of your company. Intelligent content helps clients to find what they want quickly. This goes hand-in-hand with the user experience. When it becomes easy to find what a client needs quickly, they are likely to stick around and enjoy what your business has to offer.
Other benefits associated with intelligent content are;
- It reduces maintenance cost of an organization
- It increases quality and consistency of content
- It makes the process of content management easier
- It initiates innovation of new content instead of rewriting the existing content
- It deliver the right information to the target audience
5 Steps to Writing Intelligent Content
Now that you understand the basics about intelligent content, we take a look at the steps you can follow to achieve it. Here are five simple steps to help you create intelligent content and see some great success.
- Should be structurally rich
Structured content is information that has been broken down into small sections to enhance readability. With a structure, it’s easier to automate content and manipulate it in a variety of ways to fit what you need.
With a good structure, it’s easier to display it on different devices for your target audience. For instance, data that is only readable on a desktop may need some restructuring to be usable on a smartphone. This can only be done by tagging content components so that the software can sort out which data needs alternative structuring.
In the end, structured content optimizes content to suit technological and people’s needs. With that, your target audience will have no problem looking for any information they need.
- Should be reusable
To be outstanding, content needs to be reusable. You need to repurpose content and reuse it for your readers. Content that is reusable reduces the amount of time needed to produce and publish content.
Content can be reused by use of text which is the coolest way to design content for reuse. This way, you can create modular content that can be retrieved easily for reuse at a later stage.
Content can also be repurposed through blogs by creating jobs for writers to turn them into videos, infographics, podcasts, and more. This allows you to get more benefit with one piece and reach a larger audience.
- Should be adaptable
To drive a great amount of traffic to your blog or site, you need to create great content on trendy topics. These are the topics where writers needed should use their professionalism to create quality content. But, remember your content should be adaptable to a wide range of people all along. By adaptable, we mean evergreen content that will be important and relevant for many years to come. Go for topics that will always be available throughout the year and after that.
- Should be semantically rich
Semantic metadata can provide clues on how information can be mixed and matched to build customized information. Semantic content is termed as content that has been added extra information to describe what the content is all about. The added information is known as metadata. For instance, computers use semantic metadata to process any content on your behalf.
This information can allow you to identify correct content that is required to build content for customized products for a certain industry, subject, audience, or purpose. With metadata, it’s easier to retrieve a certain type of content including product descriptions, set up instructions, value, statements, and so on.
- Should be easily discoverable
Intelligent content needs to be easily discoverable. With the right structure and semantic metadata, you can include meta tags in your content, text, video, audio, images and so on. This makes it easier to navigate for customers and software systems. Also, it becomes easier to manage your content.
When content becomes discoverable, it saves time and resources for your organization and at the same time, you can get a lot of prospects visiting your blog or site.
As we approach mid-year, there is definitely a lot to do especially in creating intelligent content. Following these steps will help you be the best in content creation and also prepare something great for your customers. In fact, concentrating on intelligent content and what your readers need is a perfect way to rank high on the SERP. Use these steps and propel your business to success.
Kia Carr is a creative writer creator at WritersDepartment with two years of experience in editing. She is also a professional blogger and actively proactively communicates with the readers.