Sending out email campaigns that does not suffer a high click through rate is a complete slap on the face of email marketer. A ‘successful’ email marketing campaign requires a very high level of click-through-rate. In fact it is one of the most important email marketing metric that will determine the success of an email marketing campaign. In this blog we will mention 5 email marketing hacks that will lead to high click-through-rate.
5 Email Marketing Hacks for High CTR (Click Through Rate)
Use one click to action-button
Sending emails to subscribers with a curious subject line along with a great content is definitely one of the best ways to compel subscribers to open the email. However, if we stop there, we will fail to convert the email open rate to email click rate. We should provide them with detailed information about a company’s products and services. Therefore, providing click to action button will redirect the subscribers to the main website from where they will get detailed information about a company’s products and services.
For example, if a person is running an e-commerce business of garments and has come up with new line clothing, along with the email update he will also provide a link in the mail which will directly take the reader to the page from where he will be able to view the new collection. Therefore, this trick will increase the click through rate automatically.
Position your click-to-action at the end of the email for a short email body
If the email body is short with crisp and to the point content, provide click to action button at the end of the email content. This will keep the customers attention engaged while reading the email as they will not have to go through a long email but will get redirected to the main website through click to action button.
For example, an email might contain less of written material more of images. In order to make the message more clear in this case, the email marketer can provide a link at the bottom of the email, clicking on which the reader will be able to understand the email content properly.
Provide 2 click-to-action buttons if the email body is large
A large email body might just become monotonous or time taking for the readers. Therefore, providing one click to action button at the middle of the email and one at the end of the email will only make things easy for the readers. If a reader chooses to visit the main website rather than reading the whole email content, he/she will be able to click the first button. On the other hand, he/she chooses to read the whole content before visiting the main website; he/she will click the second button. Either way, both the actions will prove to be beneficial for a company as it will ultimately increase the click through rate.
Add hyperlink on call-to-action text
Adding a hyperlink into the call to action mix, improves the chances of conversion rate. Nowadays, people are either too lazy or they are extremely busy. Therefore, hyperlinking to our contact page, subscription form or landing page on our website will encourage those prospects along the path of conversion.
For example, a person is sending a promotional email to a new prospect and wants that prospect to subscribe to his website. He will directly add a hyperlink to the sentence which will tell the prospect to subscribe to his website. It will directly take the prospect to the subscription form thereby saving his time in finding the subscription form.
Avoid providing naked links in call-to-action and do not use link shortens like bit.ly or others
We should not provide naked links in call to action mix, when sending an email to subscriber. This gives an impression that we are trying to promote our own goods and services rather than making the content informational or educational. It leaves a negative impression to the readers mind. Also, we should not use link shortens as they in the present time are considered to be a spam. Any person who will have a slight technological knowledge will not click through the link, thereby bringing in a decline in the click through rate.
The above given points, if followed will lead to high click through rate from a high open rate of an email. Implementation of right technology and following the right methods for increasing the click through rate is not only important for a successful email marketing campaign, its essential.
About the Author:
Author: Ankit Prakash is co-founder of EasySendy Pro – a hybrid email marketing solution provider for small and medium b2c businesses. Ankit is a passionate and determined entrepreneur; building internet product and services since 2006. You can follow him on Twitter for marketing optimization related tips.