If you don’t give much thought to the power behind keyword-relevant articles crafted to cater to your on-line business, you are missing out on an incredibly commanding and effective marketing tool that can become one of your most operative SEO strategies. Keyword-relevant content can:
1) attract impressive amounts of targeted traffic to your site
2) elevate search engine ranking and
3) enhance your credibility.
And when you combine all this, you reap profits.
Let’s take an example: you have a potential customer searching for information regarding kids’ party planners. Terms that will predictably be used would be kids’ party planners, kids’ parties, children’s parties, party planners, children’s entertainment, birthday party planners and other words germane to that genre.
Articulate, strategically-written articles that cater to your site’s products or services, will allow your site to effectively convey its information and content to popular search engines.
A Few Pointers:
1: Keyword-Recommendation Tools:
There are a number of keyword-recommendation tools that can unveil highly-searched language to tailor-fit your text-specific needs–resources such as Wordpody, Keywordindex, Overture, Word Tracker and Keyword Discovery. Through these types of resources, you can become indispensably aware of how “weighty” some vocabulary might be in terms of the number of times a particular word is used in a search. Additionally, you can glean some “inside” information by viewing your competitor’s view-source page.
2: A Title Isn’t Just A Pretty Face:
Don’t underestimate how important the title of an article is! The title should be as keyword-potent as the article, itself, since it remains one of the primary targets of search engine spiders. Not only that, but the first word of the title should, if at all possible, incorporate one or more weighty keywords—especially when you know certain words will be used to search for something very specific. For example, you are writing an article concerning what one should know about Chapter 13 bankruptcy. Instead of saying: What You Need To Know About Chapter 13 Bankruptcy, place the keyword in the front: Chapter 13 Bankruptcy—What You Need To Know.
3: Do Not Save The Best For Last:
Search engine spiders are somewhat like heat-seeking missiles—they are designed to sniff out specific targets. So, make sure the majority of targeted keywords are embedded in the first 90 characters of text! This will help the search engine spiders focus on your article and give it a higher ranking. Easy deal!
4: Using Keywords Is A Balancing Act:
One way to keep your readers connected and interested, is to generously supply not only the first paragraph (first 90 characters) with keyword-saturation without overdoing it, but making sure the last paragraph, especially, is embedded with a generous dose of rich keyword-related text without drowning your readers with too much of a good thing.
The key to SEO success is to select keywords that are specific to your business and are not generic. At the same time, it’s vital to select keywords that are commonly entered into Google’s search boxes.