Every business which wants to survive this immensely competitive era must have an online presence. That’s the reason the web development industry is thriving night and day. As a result web development professionals are in high demand. But even the most experienced of these professionals make a few common mistakes. Whether a professional working for a company or a freelancer one, all fall prey to these common mistakes. It’s quite true that mistakes can be undone but there are a few mistakes that can make you repent enormously. It’s very important to learn to avoid these mistakes. The bad thing is that these mistakes are very common but the good thing is that it’s very easy to avoid them.
- Trying to Invent Something New
Everybody wants his site to be matchless and absolutely different from the competitors. But it doesn’t mean that you have to work with the approach of a scientist who is trying to invent something new. There are many ways to make your site different from others.
Take any product that brought a revolution like iPhone. Apple didn’t use out of the world component in iPhones. It was a perfect amalgamation of various things like a couple of microprocessors, firmware, a lithium battery, capacitive screens etc. Its uniqueness doesn’t lie in the components used but the way they were used. Even the operating system used in iPhones, i.e. iOS, was based on UNIX.
So it’s not bad at all to have an idea from other sites while developing yours. In fact, there are very fat chances that the site you are being inspired by is also modeled by any other site. The mankind has progressed so much just because of the tendency of being inspired by others. So it’s not bad at all.
You really don’t need to make an out of the world site to attract your customers. Just offering better presentation and feel is enough. The internet users always look forward to such sites which provide good user experience through better looks and navigation and other techniques.
- Not Defining Your Requirements First
The foremost thing to decide before getting your web development project started is to define what you want your visitors to do on your site. Take some time and think about it quite seriously. The actual thing is that just a little percentage of the total visitors of your site will do what you intend them to. In this hi-tech world where thousands of options are available in all sorts of things, a conversion rate of 2 to 5 percent is considered worthwhile. If just 2 or 3 out of 100 of your visitors convert, take it as a blessing.
You need to make it quite clear what you want from your visitors. For example if you are providing some sort of services and want the visitors to call you, you must put your phone number on some easily visible place on the site, say on the top of the homepage.
- Leaving Everything on the Web Designers
Business persons think that web developers know everything and it’s really true to an extent but these professionals may be well adroit in developing sites only but they don’t have any specialized knowledge about your business. What type of audience you have to target is something only you can know. So the developers should be given an idea on the kind of site you want.
- Staying Away from Custom Platforms to Build Your Sites
It’s always better to create a site on a popular and common platform. One of the major concerns today is to update the content on the site on a regular basis. One must select a common content management system for it. It can be quite problematic to use a platform which can’t be handled by most of the professional later.
- Keeping No Money Left For Advertising
This supposes to be some the very serious mistakes committed by site owners. They invest so much money on the development that there’s nothing left for the advertisement. It doesn’t matter how good a site is, it isn’t going to popularize without being advertised properly. So you must appropriate some funds towards advertising before conducting your development project.
- Not Being Flexible
When a person starts his web design project, he has a blueprint of the site in his mind, and on a piece of paper as well. But the problem is that they are not ready to deviate from it even slightly. Though it’s true that all you have decided about the site is after much care but it doesn’t mean that it has to be absolutely flawless. Also some sudden change in the demand from the users’ side can make it necessary to bring some changes. So you must keep yourself ready to consider a few changes in between the development process.