Social media is among the major game changer in digital marketing and exposure. Every second, more and more users are joining their favorite social networks to not only interact with their friends but to get instant updates about the products and services they need. Among them, Facebook and Instagram are prominent in converting users into customers.
Gone are the days when people had to wait for a newsletter and get updates about events and latest store arrivals. The interactive posts on Facebook and amazing photography on Instagram have made the marketing more abrupt and real time. A news story that was meant to spread in a week is now a matter of a few hours. This has also paved the way for marketers to reach a specific user community through a medium they like the most.
In addition to social media marketing, the business development managers carry on the conventional tactics for the promotion of products and achieving a higher conversion rate. One of the worth mentioning methods is offering flash sales. It is quite popular these days for boosting the sales by lowering down the price a bit and setting a time period for the offer.
The eCommerce websites that are either powered by Magento or PrestaShop are trying different methods of boosting their revenues, but they are unable to do so as such functionality is not available in their platforms by default. They either have to modify the code to add a flash offer or install PrestaShop countdown Module. Such an application instantly incorporates discounted offers that are time specific. The merchants have to simply create an offer, set a time period and reap the benefits. The offer ends automatically once the time expires.
It was a quick bonus tip off-the-social-media, let’s get back to the amazing marketing tips you can imply in Facebook and Instagram to conversion optimization.
15 Marketing Tips for Facebook and Instagram
1. Create business page and optimize it
Promoting a product on a business profile seems authentic and legitimate. So, create a Facebook page and optimize it with contact numbers, physical and web address. Adding an official display picture and a cover photo will help you in branding free of cost.
2. be quick in replying your fans
Your users want a quick chat about a product or service you offer. You can earn a ‘Very Responsive to Messages’ badge on Facebook to encourage the fans to get in touched. This allows quick interaction and gives you the opportunity to convert users into buyers.
3. Add Call to Action button
Every marketing effort is done to make the users perform an action. They will not visit your store until you add a call to action button. Facebook gives you the opportunity to make the users sign up, subscribe or shop. You can create and custom a CTA button according to the nature of conversion you seek.
4. Post frequently and consistently
You can keep your social following active and engaged by posting consistently. You can select the frequency of sharing valuable information or product details. It can either by 2-3 times a day or in a week, but you must strictly adhere to it. Both the Facebook and Instagram have peak hours of interacting with users. Select the best performing hours for maximum exposure and reach.
5. Create engaging content
In addition to compelling product descriptions and sales copy of your website, you also need to create awesome content for social media. Instagram helps you to communicate effectively in professional photography and videography, whereas you can craft micro-content as well as comprehensive posts for the Facebook followers.
6. Adhere to the formatting patterns of visuals
Either you update profile image or cover photo, every social media network has its formatting pattern. Uploading a photo of higher resolution or size may result in ignorance. The core message of your post will go missing as it will either zoom in or zoom out the basic part of an image. Your designer must be aware of the images sizes for different posts to avoid any inconvenience for the end user.
7. Monitor Instagram statistics
You can easily track down the performance of each post by searching hashtags used. It will highlight the number of likes and comments you have gained from the valuable users. In Facebook, your insights tell a whole lot of details about the people following your business.
8. Scheduling posts in advance
Make use of the scheduling feature to better manage your time. It keeps your followers engaged while you are away from the page or just have to keep the profile active.
9. Get your social profiles linked to the website
Connect your social profiles to your website to let the users know about your social presence and get in contact quickly. Additionally, you can place social buttons on products and blog-post for higher shareability.
10. Make use of the trending hashtags
Hashtags are the reasons to turn your image into a viral post. Unleash the hidden potential in your imagery by making use of the hashtags that are trending.
11. Hold hashtag contests
Running a contest means engaging a lot of people who are not even following you. Offer a reward for the winner and people will upload images by using the hashtags you specific. In return, you get uncalculated exposure.
12. Like every comment and reply them
Social media followers are attention seekers. They like, comment and share to express sincerity, and you can boost it further by liking their activities. You can make them famous by mentioning them upcoming posts and thanking them for being an active user.
13. Mention influencers and celebrities
Influencers have a huge following and you will get noticed once you mention them in connection to a post. You can exemplify them for a habit, hobby, dressings or quote; and get in the news.
14. Have a live product launch
Create a momentum on your social profile before a product is launched. Determine a date and time, and let your fans know it. At Facebook, you can go live with the built-in features, whereas you can instantly upload short videos for the Instagram followers.
15. Ask questions or try fill in the blanks
Ask your followers about the product they consume or generally about your company. They are free to respond which ultimately increase engagement. Trying posts with fill in the blanks is also a wonderful idea to make them a comment or share.
Social media has replaced the conventional marketing tactic. Now, you have to make sure your social profiles are optimized well after tweaking your eCommerce website. It can be the primary source of traffic to your web shop that’s why there is no reason to ignore it.
Alastair Brian is a professional blogger with a sound grip on addressing eCommerce problems with their possible solutions. He is working with FMEModules, which specializes in developing interactive modules for varying needs of the merchants. One of the top performing modules is PrestaShop Redirect.
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